What's In a Name?


A very common question that I get when people stop in the shop is, how did you come up with the name of your boutique?   What a lot of people do not realize, is Drifter Chic Boutique started out as a traveling boutique.  It was a boutique on wheels.  A 1972 vintage camper named “Thelma” was my storefront along with our online boutique. Thelma came into my life a couple years before the boutique came to life.  She was purchased with cash that I was squirreling away from a bar tending job, that I would work every other weekend.  I went to look at it myself and of course ended up face-timing my dad, crawling underneath it trying to show him all that important stuff you are supposed to consider. Long story short, it was mine.  And a camping we went! Slowly the restoration process took place (thanks again, daddy!). A year or two later after the restoration project was finished is when I turned the idea of a store on wheels into a reality. (thanks to my now hubby, who is extra supportive with my crazy ideas). And we would set up anywhere someone would let us.  Vendor shows that were in community centers, churches, schools, and even in the middle of open fields. I would do in home pop ups, in fact, we have some local customers that still stop in that have invited me into their homes, and I was able to spend an afternoon with their friends and family.  We also would set up in other business. It was a lot of work, moving metal clothing racks in below zero temps is not my idea of a good time, but I had this idea in my head, and I had to give it a try. 

My family is the greatest.  My mom would go to shows with me and partake in the setup and tear down.  My husband would help me load the camper the night before.  It was hard work, a lot of the behind the scenes work and shipping from online orders took place after the kiddo went to bed. As when I started, I was working a full time job on top of it. But I had an idea in my head, and I had to give it a try.

 I will never forget that day when I placed my first wholesale order.  I looked at my husband and said. – “What’s the worst that could happen?   I have a few packs of shirts for my friends and family if this doesn’t work out.” That sounds calm and carefree, but to be honest I can’t remember a time I have ever been so freaked out.  I thought… am I crazy? Are people going to think I am crazy? This is crazy.  Is this dumb? This is dumb. This is not going to work.  I have no idea what I am doing.  I went to school for Agriculture.  I have never worked retail in my life.  But I had an idea in my head, and I had to give it a try. 

 In the spring of 2018 we opened the doors to a tiny little store front in Breckenridge, Minnesota.  We are just recently wrapping up a little addition to the store to better provide our customers with additional dressing rooms and more inventory.  We are continually working on growing our online presence and community. And just to think, this all started with a 1972 retro camper that had seen its better days and a little idea, that I just had to give a try.

A very sincere thank you to everyone! To everyone who helps behind the scenes, and to all of our customers!  

Keep it real,